aPPROACH 

 
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RESEARCH AND APPLY SERVICE SYSTEMS DESIGN AS AN EXPLORATORY, CO-CREATIVE AND EMPOWERING APPROACH TO ADDRESS ISSUES OF SOCIETAL CONCERN


I am a socially responsible designer, passionate about innovation and making a real change through my work.

I care about solving ‘the right problem’ and creating meaningful, viable, sustainable long-term solutions not only for end-users or clients but also for all stakeholders and society at large.


EVERY PROJECT IS UNIQUE

Depending on the case I chose proper tools and methods to use in the project.  Here are some of the tools and methods that I use:  

RESEARCH

Some of the methods I use are: in-depth contextual research, In-depth Interviews, Focus Groups, Service Safari, Diary Studies, Generative Group Sessions, Stakeholder Workshops, Guerrilla Observations, Usability Testing, Card Sorting, Role Play, Design Games, and more…

 

SERVICE SYSTEMS DESIGN TOOLS & METHODS

I teach and use Service Design tools and methods. According to project context, I choose necessary tools to use. Some of the tools & methods that I use are: Service Blueprint, User Journey Map, Stakeholders/actors Map, System Map, Motivation Matrix, Affinity Map, Empathy Map, Personas, Theory of Change, Opportunity Mapping, Value Constellations, Swot Analysis, Value Proposition Canvas, Business Model Canvas, Storyboards, Video Sketching, Entity Relationship Diagram, Pre-totyping, and more ...

STRATEGIC DESIGN

I am experienced in, planning and leading design projects, aligning multidisciplinary teams, preparing design & communication briefings, visual storytelling and presenting strategies and design proposals

DIGITAL TOOLS

I am a quick learner, I adapt and use new tools depending on the case. These are some of the tools that I use:

  • I regularly use: Miro, Figma, Medallia, Dovetail /OtterAI, Keynote, Powerpoint and other MS tools

  • I used to use:  Indesign, Sketch, Invision, Illustrator, Photoshop, Adobe Premiere, After Effects, XD, Rhinoceros, 3Ds Max, V-ray, Alias, Maya, AutoCAD

  • If I need I can :) : Processing (java coding), Arduino, and more. ..